The International Conference of Mountain Tourism and Outdoor Sports 2025 opened on Nov 11 in Guiyang, capital of Southwest China's Guizhou province, under the theme of "mountain tourism +", drawing over 350 participants from 30 countries and regions worldwide to share new achievements in mountain tourism development.

The International Conference of Mountain Tourism and Outdoor Sports 2025 opens in Guiyang on Nov 11. [Photo/colorful Guizhou network]

Guizhou is known as a "mountain kingdom" with 92.5 percent of its land covered by mountains and hills. In recent years, it has explored an integrated development path of "mountain tourism +", transforming its mountainous resources into developmental advantages and achieving a positive interaction between ecological conservation and industrial growth.

During the conference, the International Mountain Tourism Alliance (IMTA) exchanged memoranda of cooperation with the Pacific Asia Travel Association, Everest Alliance Nepal, and the Department of Culture and Tourism of Hubei Province to foster resource sharing and mutual learning, injecting new momentum into the sustainable growth of global tourism.

International Mountain Hiking Tourism Demonstration Routes are recognized. [Photo/colorful Guizhou network]

The publication Innovation in Mountain Tourism and Community Co-development was released, globally recognizing a new batch of World Famous Tourism Mountains and International Mountain Hiking Tourism Demonstration Routes.

This year, the IMTA welcomed 15 new members, bringing the alliance to 210 institutional and individual members from six continents.

Conference participants are set to conduct field research on characteristic mountain tourism, cultural, and sports projects in Guizhou, gaining firsthand experience of the province's innovative achievements in integrated mountain tourism development.