The Guizhou Long March Digital Art Memorial (Hongpiaodai), located in Guizhou Shuanglong Airport Economic Zone, Guiyang, celebrated its second anniversary on Oct 22.

An aerial view of Hongpiaodai – the country's first fully immersive digital technology experience hall dedicated to the theme of the Long March. [Photo/WeChat account of Guiyang news network]

Over the past two years, the venue has safely staged over 19,000 performances and received 2 million visits, reaching a single-day peak attendance of 20,000.

As a key component of the Long March National Cultural Park initiative, Hongpiaodai is the country's first fully immersive digital technology experience hall dedicated to the theme of the Long March.

In addition to offering digital Long March experiences to the public, Hongpiaodai has tailored activities over the past two years to meet the needs of diverse groups, including students, government and corporate delegations, and special groups.

To enhance visitor engagement, Hongpiaodai has developed more than 30 types of cultural creative products, including tote bags, enamel cups, badges, and bookmarks. Hongpiaodai has also introduced supporting commercial facilities such as Xinhua Bookstore, coffee shops, and themed ice cream shops, enriching the visitor experience and strengthening consumer loyalty.

Looking ahead, Hongpiaodai will continue to strengthen its foundation in red culture while simultaneously pursuing advancements in technology, services, and content, to keep the project dynamic and engaging.