"Guizhou Brand" has recently launched advertisements at Guiyang Longdongbao International Airport, marking a new phase in its offline promotional efforts. A multi-dimensional advertising presence has been established across terminal 2 and terminal 3, enhancing brand visibility among travelers.

"Guizhou Brand" advertisements at the security checkpoint of terminal 2, Guiyang Longdongbao International Airport. [Photo/colorful Guizhou network]

As a major aviation hub in western China, the airport now features the "Guizhou Brand" at strategic points along both arrival and departure routes:

In the departure hall of terminal 2, a massive 15-meter by 6-meter LED screen – the largest standalone digital display in any southwestern Chinese airport – creates a striking visual landmark. With a 90-square-meter viewing area and a two-minute playback cycle, it captures the attention of all passengers passing through security, generating more than 200 impressions per day.

In terminal 3's pre-security area, 13 sets of smart LED screens form an immersive media zone. Through synchronized dynamic displays, brand messaging is delivered during the crucial 60 seconds before passengers board, ensuring strong audience engagement.

At the terminal 2 exit, a 3-meter-high illuminated lightbox serves as the final visual touchpoint for departing travelers. Strategically positioned for maximum exposure, it reaches more than 30,000 arriving passengers daily.

This comprehensive, multi-channel branding strategy not only enhances the visibility of the "Guizhou Brand" among travelers, but also lays a solid foundation for further regional market expansion.