Guiyang and Gui'an blend culture and innovation to enhance winter tourism

Guiyang boasts various hot springs to attract tourists in winter. [Photo/WeChat account of Zhizhi Guiyang]

This winter, Guiyang City and Gui'an New Area are focusing on resources, customer sources and services, integrating culture and tourism by expanding new business formats, offering new experiences and launching new products.

This approach creates complementary advantages and collaborative innovation, resulting in a tourism market that remains vibrant and active, even in the traditional off-season winter.

Guiyang's winter offers not only enchanting lake and mountain scenery, but also hot springs. Currently, the hot spring pools nestled in Guiyang's mountains are entering their peak season for wellness tourism.

To ensure that visitors have a positive experience and encourage them to revisit, Nanshan Tianmu Hot Spring in Guiyang's Xifeng county is enhancing both the soft and hard aspects of its facilities, including environmental hygiene and customer service, to prepare for the winter tourism peak.

In Guiyang, visitors can enjoy the scenic beauty during the day, and experience the local lifestyle at night. As cultural experience activities become a key attraction for nighttime tourism, Guiyang integrates tours, catering, shopping and entertainment at night in hopes of increasing the number of overnight visitors.

Since the beginning of the year, Guiyang and Gui'an have focused on catering, accommodation, traveling, sightseeing, shopping and entertainment, continuously exploring the unique characteristics and culture of the city, so as to boost the cultural and tourism consumption market and boost the popularity of its distinctive commercial areas.

Whether it's enjoying flowers in spring, escaping the heat in summer, seeking wellness in autumn, or soaking in hot springs in winter, "Cool Guiyang" offers different pleasures in every season, turning first-time visitors into repeat guests and passersby into overnight visitors.