Lake city creates new tourism businesses

A cherry blossom garden in Qingzhen [Photo/Guiyang news network]

Rao Wenyan and Wang Shan, deputy heads of the bureau of culture, sports, radio, television and tourism of Qingzhen city in Guiyang, Southwest China's Guizhou province, participated in Qingzhen's promotional short videos that have gone viral online, introducing their hometown's scenery while dressed in special costumes.

As it seeks to polish its "Cool Guiyang, Lake City Qingzhen" city brand, Qingzhen has benefited from the recovery of the national tourism this year.

A tourist poses with her kite in Qingzhen. [Photo/Guiyang news network]

Last year, the city received 8.4 million tourists and reported 8.33 billion yuan ($1.21 billion) in tourism revenue. The amount of money brought in by sightseers staying overnight in Qingzhen increased by 11.02 percent to 1.13 million yuan.

In China's 2022 county-level tourism research report, Qingzhen made China's top 100 counties with strong tourism list for the fourth year in a row.

Efforts were made to accelerate construction process on the Guizhou Qingzhen jurassic dinosaur cultural and scientific town and the National Long March Cultural Park. In addition, emerging sports such as hiking, camping, paragliders, crickets and rugby are all thriving in the lake city.