In Cangpo village, Jinhua town, Guanshanhu district, Guiyang, several women of the Miao ethnic group sit together, chatting and laughing. With nimble fingers, they embroider vivid Miao ethnic patterns onto clothing, showcasing their impressive craftsmanship.
Sun Shaoqin carefully embroiders Miao ethnic patterns. [Photo/WeChat account of Guanshanhu district]
This is the home of Sun Shaoqin, who runs a family enterprise called Guizhou Cangcheng Agricultural Development Co. Initially a Han Chinese bride in a Miao family, Sun became captivated by Miao embroidery over a decade ago and decided to learn the art. Over time, she excelled in various competitions, earning numerous accolades.
"Miao embroidery is a cultural heritage item of the Miao people passed down by their ancestors. I want to continue this tradition," Sun said. Previously overlooked, Miao embroidery has gained popularity in recent years, especially during Miao festivals when many don Miao attire, even during weddings.
A few years back, a Miao couple admired Sun's embroidered clothing and commissioned a set for their wedding, revealing a lucrative opportunity.
Miao clothes are displayed in Sun Shaoqin's workshop. [Photo/WeChat account of Guanshanhu district]
Sun established her company in 2023, aiming to seize opportunities in rural vitalization. The Miao embroidery workshop was her first project, marking her transformation from a simple rural woman to an entrepreneur. With many village women lacking stable jobs, Sun arranged for those with skills or an interest in Miao embroidery to sell finished garments, hoping to boost employment and preserve the craft.
Crafting a Miao ceremonial outfit is a lengthy and labor-intensive process, taking nearly a year per person. Despite this, Sun sold over 10 outfits in a year, generating substantial revenue.
Looking ahead, Sun aims to expand her sales channels, introduce educational activities in schools to promote Miao embroidery, and create more local jobs for villagers.