Guiyang, Guian enhance 'Cool Guiyang' brand

Guiyang and Guian New Area in Southwest China's Guizhou province have been devoted to enhancing the "Cool Guiyang" brand by offering both visitors and locals a great experience in health, culture, sightseeing, food, shopping and travel in recent years.

In terms of health experience, Guiyang and Guian will give full play to their advantages in latitude, altitude, temperature, humidity, oxygen concentration and wind speed, and develop health resort tourism products targeting consumers of all ages.

In terms of cultural industry, Guiyang and Guian will rely on cultural and tourism landmarks such as Yangming Temple, Yangming Cultural Park, Qingyan Ancient Town and Guian Huawei Cloud Data Center, and build an integrated industrial chain of culture and tourism centered around Yangming culture, culture related to the Communist Party of China, folk culture and scientific culture.

In terms of sightseeing, Guiyang and Guian will focus on their spectacular mountains, lucid waters, parks and roads to integrate sports with tourism. Activities such as camping, riding and casual trips are now popular among tourists.

In terms of the catering industry, Guiyang and Guian aim to allow more people to experience the hustle and bustle of the city and delicious street food at restaurant clusters such as Qingyun Market.

In terms of shopping, Guiyang and Guian will build cultural neighborhoods with distinct features and themes as well as shopping centers offering a diverse selection of brands and products.

In terms of tourism, Guiyang and Guian will launch 10 tourist routes that integrate tourism with culture, health, agriculture and education.

Taking the International Conference of Mountain Tourism and Outdoor Sports and the Guizhou Tourism Industry Development conference as opportunities, Guiyang and Guian will launch activities such as tourism promotion, music festivals and camping festivals, as well as develop the night-time economy.

In 2022, Guiyang and Guian ranked first in the province in the number of tourists who stayed overnight, per capita spending of tourists, the turnover growth rate of the accommodation industry above a designated size, and tourist satisfaction.