Guiyang to build alcoholic beverage exhibition city

The Alcoholic Beverages Industry Summit and the launching ceremony of China (Guiyang) International Alcoholic Beverages Exhibition City were held in Guanshanhu district, Guiyang, capital of Southwest China's Guizhou province, on Nov 9.

They are both part of the ongoing 11th China (Guizhou) International Alcoholic Beverages Expo being held from Nov 9-12.

The China (Guiyang) International Alcoholic Beverages Exhibition City is launched in Guanshanhu district on Nov 9. [Photo/WeChat account in Guanshanhu district]

The exhibition city will be located in the Guiyang Southwest International Trade City in Guanshanhu, with an overall planned area of about 1 million square meters.

The project will be developed in three phases, with the first phase to occupy an area of about 300,000 square meters, the second phase an area of about 700,000 square meters, and the third phase an area of about 500 mu (33.33 hectares).

The city will seek to gather Guizhou Maotai-flavored alcohol, famous Chinese alcohol, world-famous alcohol brands, upstream and downstream supply chain brands, and industry-related enterprises.

A digital alcoholic beverages exhibition city will be built as well, realizing an innovative model of alcohol experiential, all-contact and all-scenario marketing.

In addition, an e-commerce livestreaming center will be built to provide e-commerce talent training, livestreaming operation guidance and other services, to help alcohol companies with online marketing.