Xifeng receives over 36 million tourist visits in 5 years

Xifeng county has expanded its tourism offerings centered on revolutionary history, hot springs, ecology and rural experiences over the past five years, while improving visitor services. The county received more than 36 million tourist visits, generating over 38 billion yuan ($5.69 billion) in revenue.

A bird's-eye view of a hot spring holiday resort in Xifeng. [Photo/WeChat account of Xifeng county]

For red tourism, the Xifeng Concentration Camp Revolutionary History Memorial Museum has upgraded its exhibitions and introduced immersive educational performances. It has also developed study programs with nearby villages and educational centers.

Over the past five years, the county received more than 13 million visits to red tourism attractions, including 18,000 organized tour groups.

Hot spring wellness tourism has also grown, with destinations, including Xifeng Hot Spring Sanatorium and Nanshan Tianmu Hot Spring, attracting many visitors. The sector received more than 4.5 million visits over the five-year period, generating 5.4 billion yuan in revenue.

Rural tourism has expanded with boutique homestays such as Youjian Wujiang and Youjian Nanshan. The county has also launched the Xifeng Tourism WeChat applet, offering services such as homestay bookings and scenic spot guides.

Xifeng now has 3,844 tourism-related businesses, one 4A-rated scenic area, one 3A-rated scenic area, and two hot spring resorts of the highest quality.