Fertilizer maker in Xifeng expands global reach

Rooted in Xifeng county of Southwest China's Guizhou province for 25 years, Noovis Group is now accelerating its expansion into overseas markets.

In recent years, more and more business representatives from the Americas and Southeast Asia have visited the company for inspections and cooperation talks, making international exchanges a growing part of the company's daily operations. At the China International Agrochemical & Crop Protection Exhibition (CAC), the company's compound fertilizers, specialty fertilizers, and calcium chloride products attracted strong interest from overseas buyers.

Noovis staff members introduce products to buyers at CAC. [Photo/WeChat account of Xifeng county]

Earlier this year, business representatives from the Americas traveled to Guizhou to inspect the company's production lines. From the sedimentation and filtration tank to the granulation production line, they examined every step of the process. What impressed them most was an on-site water solubility test: when the fertilizer was put into water, it dissolved rapidly without a single impurity. They highly praised the product's quality and water-solubility performance demonstrated during the test, while expressing a willingness to pursue long-term cooperation.

Overseas business representatives visit the factory of Noovis. [Photo/WeChat account of Xifeng county]