'Guiyang Gifts' flagship store opens in Qingyan Ancient Town

The flagship shop of "Guiyang Gifts" in Qingyan Ancient Town provides an immersive shopping experience for visitors. [Photo/Guiyang news network]

The "Guiyang Gifts" brand and its first flagship store (Qingyan Store) were launched in Qingyan Ancient Town, Guiyang, capital of Southwest China's Guizhou province, on July 20.

"Guiyang Gifts" is the only official souvenir brand named after the city. The brand aims to integrate Guiyang's resources, such as cultural and creative products, intangible cultural heritage crafts, time-honored brands, and agricultural specialty products.

The brand's first flagship store is located in Qingyan Ancient Town. It pioneers a unique business format combining an ancient-style market with cultural and creative elements. At the store, visitors can immerse themselves in performances to gain a deeper understanding of the culture surrounding the products and design concepts.

The "Guiyang Gifts" cultural and creative market opened on the same day. Through the "flagship store + cultural and creative market" model, the "Guiyang Gifts" brand released the first batch of over 300 cultural and creative products.

Benefiting from the wide variety of cultural and creative products, as well as a unique shopping experience, the flagship store and the culture and creative market received more than 20,000 visitors on the opening day.