Guiyang promotes 'Cool Guiyang' city brand

In 2023, Guiyang City and Gui'an New Area launched various tourism and cultural activities, and were selected as preferred summer tourism destinations and beautiful cities in China, indicating that the "Cool Guiyang" city brand has continued to grow.

Data shows that in 2023, Guiyang and Gui'an received 147 million visits, with an average spending of over 1,320 yuan per person. The number of overnight visitors exceeded 31 million for the first time.

In 2024, Guiyang and Gui'an will launch a series of activities throughout the year based on the following themes: fireworks, flower viewing, summer escape, and hot springs.

Guiyang and Gui'an plan to hold more than 120 roadside concerts throughout the year and will promote these concerts to other cities and prefectures in the province. They will also collaborate with businesses to launch activities that focus on dining, creative cultural products, handicrafts, dance performances, stage dramas, and night markets.

To further expand the market and attract tourists, Guiyang and Gui'an will attract strong enterprises to invest in cultural and tourism projects, and they will also support local tourism companies. They strive for a year-on-year increase of more than 12 percent in average tourist spending, an increase of 10 percent in the number of overnight visitors, and a growth of 20 percent in the number of tourists from outside Guizhou.