Xinhua News Agency, the China Council for Brand Development, and the China Appraisal Society recently jointly released the 2024 China Brand Value Rankings in Zhejiang province.
Guizhou Space Appliance Co – located in the Guiyang Economic and Technological Development Zone (GETDZ) – ranked 25th in the category of mechanical equipment manufacturing with a brand value of 5.21 billion yuan ($719.64 million).
Guizhou Space Appliance Co in GETDZ. [Photo/WeChat account of GETDZ]
This marked a significant increase of 694 million yuan from its 2022 brand value of 4.51 billion yuan. The company's brand strength ranking also rose by 17 points compared to 2022.
The company is an important enterprise in China that researches and produces electronic components. It primarily manufactures connectors and cables, motors and components, optoelectronic devices, and relays, placing it at the forefront in multiple technical fields in China.
In recent years, the company has implemented a brand development strategy, continuously benchmarking against world-class management improvements and value creation actions, with a commitment to becoming a world-class brand.
The company currently has strategic partnerships with 28 internationally renowned companies, including Halliburton in the United States, as well as top domestic enterprises like CNOOC.