A delegation of over 20 representatives from Southeast Asian media outlets, online influencers, and travel agencies visited the Red Ribbon — the Guizhou Long March Cultural Digital Art Museum — located in the Guizhou Shuanglong Airport Economic Zone, during the "International cultural and tourism experience officers explore Guizhou" event from April 16 to 21.
The delegates pose for a group photo. [Photo/WeChat account of Guizhou Shuanglong Airport Economic Zone]
The Red Ribbon is China's first immersive digital technology experience venue themed around the Long March. Covering a construction area of 53,000 square meters, its exterior facade is assembled from more than 30,000 aluminum plates.
At the heart of the museum is Red Ribbon: The Great Journey, a signature performance that incorporates cutting-edge technologies such as AI virtual interaction, holographic imagery, and mechanical motion. It recreates iconic historical scenes including the Zunyi Conference and the Four Crossings of the Chishui River.
A scene during the performance. [Photo/WeChat account of Guizhou Shuanglong Airport Economic Zone]
Wei Lai, a journalist from the Royal Thai Army Radio and Television Channel 5, said after the performance that this immersive experience was unprecedented. He added that by adopting styles popular among the young, the Red Ribbon enables more people to relate to red culture.
The delegates embarked on a journey across time and space in Guizhou. Technology brings history back to life, allowing the spirit of the Long March to transcend language and national boundaries, resonating deeply in people's hearts.