Pristine Cat's Durian, a flagship brand store introduced by the commerce bureau of the Guizhou Shuanglong Airport Economic Zone, has opened in Shuanglong. It is the first proprietary brand launched by an international trade company based in Shuanglong to further expand the consumer market.
Pristine Cat's Durian store is popular among local consumers. [Photo/website of Guizhou Shuanglong Airport Economic Zone]
As the zone's first enterprise to integrate durian import, production, and processing, and online-offline sales, the company has adopted a fresh supply chain model of "direct procurement from Southeast Asia + direct delivery to Guizhou". This shortens delivery times and enables local residents to enjoy fresh fruits at affordable prices, driving an upgrade in the consumption of specialty fruits in Guizhou.
Pristine Cat's Durian has now opened eight stores in Yunyan district, Huaxi district, and Guiyang Economic and Technological Development Zone. With a diversified product portfolio that includes fresh durian, durian baked goods, and durian beverages, it has quickly gained popularity among local consumers.
It will continue to promote product innovation and launch integrated offerings featuring Guizhou specialties, such as durian sour plum sauce. The brand is committed to becoming a distinctive cultural and tourism souvenir label with unique Guizhou characteristics and plans to further expand into the southwest market.
Durians are available for sale. [Photo/website of Guizhou Shuanglong Airport Economic Zone]
The company has achieved a total durian import volume of approximately 200 million yuan ($28.95 million) since its establishment. It has built a production and processing base in Shuanglong, where equipment installation is currently underway, and trial production is expected to start after the Spring Festival.
A company representative said, "Thanks to the excellent business environment in Shuanglong, we are fully confident in our rapid development. We plan to expand to more than 20 stores within this year and strive to achieve an annual turnover of 100 million yuan and a durian import volume of 500 million yuan."
The brand will continue to play a leading role as a key project and further expand its influence, injecting new vitality into the regional consumer market.