Moutai cultural space debuts at Qianlingshan Park

Moutai launched its first cultural and tourism creative space named Moutai C-space on Dec 14 at Qianlingshan Park in Yunyan district, Guiyang, capital of Southwest China's Guizhou province, combining its signature products with a unique visitor experience.

Moutai launches Moutai C-space, its first cultural and tourism creative space, at Qianlingshan Park in Yunyan district on Dec 14. [Photo/WeChat account of Yunyan district]

Moutai aims to enhance tourist engagement and promote the integration of liquor culture with travel by utilizing its diverse offerings, including creative liquor products, cultural derivatives, and the popular Xiaomao IP.

Many Moutai enthusiasts arrived on the opening day, eager to explore the new venue. The space features a distinctive "Moutai Red" theme, carefully curated exhibits, and various products. Visitors can browse liquor vessels, cultural souvenirs, and creative Xiaomao merchandise that blends tradition with modern aesthetics.

Distinctive Moutai cultural and creative products are showcased. [Photo/WeChat account of Yunyan district]

This initiative seeks to establish a new model for cultural tourism by combining Guizhou's rich liquor heritage with Qianlingshan Park's natural beauty. It caters to younger audiences and positions Moutai as a leader in liquor-tourism integration.

As a showcase for Guizhou's unique culture and tourism, the Moutai cultural and tourism creative space will drive regional tourism development and offer visitors an immersive experience.