Cultural and creative product store a hit among tourists

In June 2023, Guizhou Gifts Cultural Tourism Industry Development Co launched Guiyang's first urban cultural and creative product store, Yixin Buer.

Over a year since opening, the store has achieved remarkable success, promoting its unique cultural IP, Qianling Mountain. "More people now recognize our brand," said Zhang Heyi, the company's deputy general manager. This year, the store has surpassed an annual revenue of 2.6 million yuan ($358,943.22).

Customers line up to buy cultural and creative products at the store. [Photo/colorful Guizhou network]

Located in Qianlingshan Park in Yunyan district, the store features two charming mascots: Yixin Yangming, the Little Scholar, and Qianling Buer, the Little Lucky Monkey.

The shop has over 130 self-developed products, including iconic items like city-themed badges, landmark refrigerator magnets, and monkey-inspired tote bags, all rich in Guiyang's cultural essence.

During the National Day holiday, the Guiyang City Impressions refrigerator magnets, which highlight landmarks such as Qianlingshan Park and Qingyan Ancient Town, sold over 300 units in a single day, generating revenue of 15,000 yuan.

The Guiyang City Impressions refrigerator magnets are popular among tourists. [Photo/colorful Guizhou network]

This product also earned a bronze award at the 2024 Colorful Guizhou Tourism Product Competition and was shortlisted for the 2024 China Specialty Tourism Product Contest.

Zhang revealed plans to open a second location in February 2025, aiming to establish Yixin Buer as a distinctive urban tourism brand while continuing to explore and refine their approach to building a lasting city IP.