Yunyan launches new city brand

The "Cool Guiyang, Wenchang Yunyan" brand conference was held in Yunyan district, Guiyang, capital of Southwest China's Guizhou province, on July 7, with the city brand logo and urban cultural intellectual property (IP) being unveiled and officially launched.

The city brand logo of Yunyan district is unveiled on July 7. [Photo/WeChat account of Yunyan district]

The city brand LOGO will be widely used on government websites, outdoor publicity, city landmarks, cultural and creative gifts and more.

In addition, the "Yixin Buer" Yunyan cultural IP was well-received due to its cute appearance. It will serve as the image spokesperson and tourism ambassador of Yunyan.

The "Yixin Buer" Yunyan cultural IP. [Photo/WeChat account of Yunyan district]

In addition, a batch of cultural and creative flagship stores, image stores and franchise stores will open to the public in the near future.

The Yunyan Gift public brand plan was also officially released that same day.