Over 340,000 visits paid to Yunyan district during break

Yunyan district is full of excitement and festive frivolity during the Spring Festival holiday. [Photo/WeChat public account of Yunyan district]

The Yunyan district of Guiyang, capital city of Southwest China's Guizhou province, received 346,300 visits during this year's Spring Festival from Jan 31 to Feb 6 – generating tourism revenue of 328 million yuan ($51.54 million).

Yunyan launched ice and snow entertainments in the run-up to the Beijing 2022 Olympic Winter Games opening on Feb 4, during the break.

Kids take to the ice, playing winter sports in Yunyan district during the Spring Festival holiday. [Photo/WeChat public account of Yunyan district]

The district is said to have had a vibrant festive atmosphere, with booming shopping and sales at supermarkets and a sufficient supply of daily necessities.

The major shopping malls and supermarkets in the district launched discounts and promotions to more effectively meet the daily purchasing needs of residents and to further boost the consumer market.

In addition to traditional New Year's greetings and shopping, watching movies has gradually become a New Year's custom. This year's Spring Festival movies also provided audiences with a broad variety of themes and types of film.

Over the break, the box office revenue of 10 cinemas in the district reached 7.19 million yuan, with attendances by 126,800 moviegoers.

Locals buy New Year's goods at a shopping mall in Yunyan district. [Photo/WeChat public account of Yunyan district]