Experts comment on Guiguo brand development

The much anticipated regional public brand "Guiguo" for the fruit industry of Southwest China's Guizhou province has officially been launched in Guiyang and is expected to empower the fruit industry's development.

The fruit industry in Guizhou is rapidly expanding, while facing challenges such as unclear brand images, low visibility, and weak influence, which can hinder competitiveness. To address these issues, the proposal is to establish a regional public brand called "Guiguo". This initiative is expected to increase industry visibility, strengthen market presence, and promote consumer loyalty, leading to repeat purchases and higher competitiveness.

In order to succeed in the market, maintaining high quality is crucial. According to experts, brands must strengthen the control over the quality of fruit products for authorized members. It is also important to produce unique products that are suitable for local conditions and to conduct market segmentation in order to target different consumer groups.