Guian New Area to issue vouchers to boost consumption

Guian New Area in Southwest China's Guizhou province, taking advantage of the cherry blossom season, will issue consumption vouchers to local residents to further energize the consumer market, local media reported.

To fully implement the guiding principles of the economic work conference of the provincial and municipal Party committees, the new area has taken steps to accelerate the recovery of consumption and unleash consumer demands.

Officials from the investment promotion bureau of Guian New Area said that, as the new area's Cherry Blossom Garden is in its best viewing period, the new area is planning an activity called "Enjoy Cherry Blossoms, Enjoy Guian", and will issue consumption vouchers worth 1 million yuan ($145,000) in the coming days in order to increase the social consumption and retail sales index in the first quarter.

The new area has launched a series of promotional activities since Nov 1 last year. It has issued approximately 3,000 deed tax vouchers worth approximately 12 million yuan. During the 2023 New Year holiday, the new area issued a total of 22,000 consumption vouchers worth 1 million yuan.

In addition to issuing consumption vouchers, the investment promotion bureau of Guian New Area also encourages online businesses to launch various forms of consumer promotion activities to stimulate consumption and promote market recovery. Related activities bolstered the growth of total online retail sales by over 25 percent in January and February, delivering strong economic and social benefits.