The Spring Festival is a traditional Chinese festival for the family reunion which usually leads to a major boost in consumption that is helpful to regional economic recovery.
During the week-long holiday, Guiyang and Guian New Area in Southwest China's Guizhou province spared no effort to ensure the sufficient supply of goods.
Supermarkets in Yunyan district, for example, rolled out group shopping programs, cashbacks, coupons, and lottery activities to promote sales.
The district's bureau of commerce strengthened patrols and monitoring of local supermarkets, organized for related enterprises to adopt the "e-commerce + supermarket + delivery" online shopping model, and encouraged consumers to place orders through WeChat applets and other online platforms.