According to a news conference held by the Guizhou Department of Commerce recently, the province will roll out a New Year shopping festival from Jan 7 to 15 to create more immersive and interactive shopping options for consumers.
Focusing on New Year's goods, foods and gifts, the festival will be rolled out across the province, with Guiyang – Guizhou's capital city – serving as its main venue.
Guizhou-honored brands, famous foods, flower and beverage companies, local art and calligraphy artists, and intangible cultural heritage practitioners will be invited to organize a series of displays.
Promotional activities for liquor, cars, goods and imported goods will also be held during the festival, and residents will be able to receive discounts to varying degrees through different coupons.
In addition, the festival will also include meetings on tourism promotion, investment attraction, e-commerce livestreaming and culture exhibition.