Time-honored brand innovation forum takes place

The China Old Brand Innovation and Development (Guiyang) Forum kicks off in Guiyang. [Photo/colorful Guizhou network]

The 11th China (Guizhou) International Alcoholic Beverages Expo was held on Nov 9. The China Old Brand Innovation and Development (Guiyang) Forum, a major part of the expo, took place in Guiyang, Southwest China's Guizhou province, entitled "Old Brand, New Guiyang Products, New Fashion".

Leaders from the Ministry of Commerce, experts in brand building, and representatives of related enterprises attended the forum, which included keynote speeches, dialogues between specialists, and the release of the Guizhou time-honored brand enterprise list, which included a total of 23 companies.

Ma Lei, director of the Guizhou Provincial Investment Promotion Bureau, cited time-honored brands as playing a major role in commerce in Guizhou. Ma said that these brands will be leveraged to open and expand the domestic and overseas markets.

Guizhou has rolled out a series of work plans to boost the development of Guizhou time-honored brands, and has identified 192 Guizhou time-honored brand enterprises, including nine also identified as national time-honored brand enterprises.

Last year, these enterprises generated a total of 186.3 billion yuan ($26.29 billion) in sales revenue, up 17.3 percent year-on-year.