Guiyang carries out consumption promotion campaign

Promotional posters for the consumption campaign are placed on the doors of business complexes. [Photo/guiyang.gov.cn]

With the support of the Guizhou Provincial Department of Commerce, the city of Guiyang in Southwest China's Guizhou province carried out a consumption promotion campaign on June 24-26 that offered coupons at the provincial, municipal, and county levels. It focused on the sale of mid and high-end consumer goods, including garments, cosmetics, shoes, bags and other items.

A total of 21.5 million yuan ($3.21 million) in funds (including 10 million yuan from the provincial government, 5 million yuan from the municipal government, 3.5 million yuan from districts and counties in Guiyang, and 3 million yuan from local banks) was allocated for coupon issuance. 

A total of 1,634 brands and 11 large business complexes took part in the campaign. Over the three days, Guiyang generated 109 million yuan in sales revenue, 17.89 million of which was subsidized by the government. 

The sales of the eleven business complexes rose by 168 percent year-on-year – partly due to encouraging consumers to use the coupons as quickly as possible. Meanwhile, procedures on the application, review and issuance of consumption coupons were simplified to improve the shopping experience.