In response to the Guizhou government's call to stimulate consumption and boost the economy, the Department of Commerce of Guizhou Province in Southwest China launched a large-scale spring consumption campaign that will run from March to April.
The unveiling ceremony for the campaign was held on Feb 28 and attended by Zhou Qin, deputy head of the Guiyang bureau of commerce. Zhou also delivered a keynote speech on behalf of Guiyang.
The campaign will focus on major consumer products such as furniture, household appliances, and spirits, and a series of online and on-site sales promotions in rural and urban areas will be held.
In addition, key furniture and household appliance manufacturers will be organized to take part in coupon and discount programs especially during special occasions, such as the International Women's Day and the beginning of new school semesters.