Huaxi's strawberry brand gains national popularity

A basket of fresh strawberries in Huaxi district [Photo/ddcpc website]

"Huaxiaomei", a regional strawberry brand of Huaxi district in Guiyang, capital of Southwest China's Guizhou province, recently was recognized as one of most popular strawberry brands in China in 2022. 

Dozens of strawberry brands from Hebei, Jiangsu, Hunan, Shaanxi, Liaoning, Guangdong, and Zhejiang provinces and Shanghai municipality participated in the selection voted by citizens and evaluated by strawberry industrial insiders across China, with 32 strawberry brands becoming finalists. 

Due to its large temperature differences between day and night and its fresh air, Huaxi is uniquely suitable for growing strawberries. The district grows strawberries over an area of 200 hectares, with an annual output of 4,500 metric tons valued at 250 million yuan ($39.55 million). More than 150 households are engaged in the cultivation of strawberries.

Since 2020, Huaxi has set up a special team to focus on strawberry quality management, developing the "Huaxiaomei" brand and holding strawberry picking activities.

The district has also established a freeze-drying processing center for strawberries and developed seven cultural creative foods made of strawberries, extending the local strawberry industrial chain. 

It has also built a sales platform combining strawberry picking, strawberry-themed tours and marketing, giving the "Huaxiaomei" brand a leading role in boosting local rural revitalization.