Brand value of Xiuwen kiwi fruit exceeds 3b yuan

Xiuwen kiwi fruit has been included in the second batch of agricultural brand cultivation catalog of Guizhou province in 2023, with its brand value now exceeding 3 billion yuan ($419.23 million), according to a news conference held by the Civil Affairs Department of Guizhou.

The kiwi fruit planting area in Xiuwen county has reached 167,000 mu (11,133 hectares), making it the largest kiwi fruit planting county in the province and the third largest in the country.

This achievement is attributed to the efforts of the Guizhou Council for Brand Development in encouraging government agencies and enterprises to implement high-quality brand strategies.

So far, the Guizhou Council for Brand Development has provided comprehensive services such as brand strategic planning, brand culture refinement, IP image design, brand storytelling, and brand influence enhancement for Xiuwen kiwi fruit.