E-commerce giant JD helps with sales of Xiuwen kiwi fruit

Xiuwen county – located in Guiyang, capital city of Southwest China's Guizhou province – and Chinese e-commerce giant JD joined forces to officially launch online pre-sales of Xiuwen kiwi fruit on Sept 6.

Xiuwen county and JD launches online pre-sales of Xiuwen kiwi fruit on Sept 6. [Photo/Guiyang news network]

The brand strength of Xiuwen kiwifruit has been rated 836, while the brand value has reached 2.34 billion yuan ($361.68 million).

This year, the fruit-bearing area for kiwi fruit in Xiuwe reached 125,000 mu (8,333 hectares) and the output of fresh fruit is expected to reach 60,000 metric tons, with the crop set to be picked around Sept 20.

The crop is now currently available for online booking and will be shipped at that time.

A livestreaming session is organized to promote sales of Xiuwen kiwi fruit on Sept 6. [Photo/Guiyang news network]

After the launch ceremony, JD will provide strong support in terms of online resources based on the sales of kiwi fruit categories and it will help drive online sales for Xiuwen's specialty products such as Xiuwen kiwi fruit.

A special reduction or exemption will be given to merchants participating in the project for platform usage fees and with platform deduction points.

JD has reportedly created a one-stop supply chain solution for kiwi products, providing integrated services for warehousing, sorting and distribution – and offering preferential warehouse and distribution special prices.