Guiyang tries to boost nighttime economy in new ways

As the nighttime economy flourishes and integrates more fashionable lifestyles and popular sports, Guiyang in Southwest China's Guizhou province has unveiled its 3.0 Cool Guiyang City IP Upgrading Plan to showcase the city's unique charms through shopping, dining, tourism, culture, and more.

In addition, Guiyang will learn from Changsha and other cities that have successfully promoted their city landscapes, food, and culture with the help of online celebrities. By participating in short video competitions, famous online influencers will be incentivized to film more Guiyang-related stories and help promote the city.