Packaging design of Guizhou's Shanhua Milk shines on global stage

The packaging design of Shanhua Milk, produced by State-owned Guizhou Southern Dairy Co in Guiyang city, was listed as a Silver Award winner in the Graphic Design category at the WGA Wonder Global Design Award on Feb 28.

The attractive packaging of Shanhua Milk pockets a coveted WGA Wonder Global Design Award. It features local landmarks in Guizhou like Jiaxiu Tower. [Photo/WeChat account of Guiyang State-owned Assets Supervision and Administration Commission]

The product mainly targets consumers traveling through gas stations across Guizhou province. The packaging highlights Guizhou's distinctive cultural and natural imagery, transforming local culture into everyday consumer symbols that can be easily carried around and shared.

The design visually incorporates iconic Guizhou landmarks such as Pingyuan Ancient Town, Jiaxiu Tower, and Xijiang Qianhu Miao Village. These elements help Shanhua Milk stand out in high-turnover convenience store environments while strengthening recognition of its place of origin and brand identity.

A certificate associated with the prestigious award. [Photo/WeChat account of Guiyang State-owned Assets Supervision and Administration Commission]

The WGA Wonder Global Design Award attracts participants from around the world, including design powerhouses like Australia, Switzerland, Germany, France, and the United Kingdom, as well as emerging creative hubs like China, Japan, South Korea, and Singapore.

Designers from the United States and other multicultural design centers also participate, making the award's reach almost global.

The awards cover five major fields: architecture, interior design, product design, fashion design, and graphic design. The jury panel consists of internationally recognized industry professionals, PhDs, and professors, ensuring the competition's professionalism and authority.